Running sponsor ads on Amazon is basically a way that can help you promote specific products which you want to be among top selling ones and which should be easily reached to buyers.
These ads generally consist of targeting and setting a budget which requires time to time optimization as per the requirement. What leads to failure of sponsors is the lack of knowledge as to how the targeting should be done! An unprofessional would randomly select the products and any kind of keywords.
Loombiz have experts who will not help the sellers to identify their potential product but will run a sponsor after proper analysis as to which type of sponsor should be run.A keen focus is kept on maintaining the Roas and Acos,two metrics which is generally important for running sponsors.