Below is the list of all topics we will cover in this guide ”How Businesses Are Cashing on Mobile Apps”. Go ahead and click on any links, you will be taken to that specific topic.
- 80% of Mobile Apps Are Abandoned
- What’s driving the App Abandonment?
- Engage With In-App Ads
- Infographic
- Invest in AI for Personalization
- 75% of Millennials Say
- Becoming very popular among consumers
Introduction
The mobile apps are becoming very popular among consumers. In fact, according to a recent study by app intelligence firm Sensor Tower, 80% of mobile apps are abandoned after just one use. Another study conducted by Localities revealed that 60% of users abandon an app after just 15 minutes. So why do people abandon their favourite apps? There are several reasons for this:
80% of Mobile Apps Are Abandoned After Just One Use
Now that you know the stats, it’s time to talk about how businesses can make sure their mobile apps are being used by their users.
The first step is making sure your mobile app is functioning properly. If it isn’t working as expected, then people will likely abandon it because they don’t have time or interest in trying again once they realize there’s an issue with the app itself. With this in mind, here are some tips on what businesses should do if their apps aren’t performing well:
- Provide updates for when new features arrive so that users know what’s coming up next (for example: “We added a new feature called ‘Favourite Channel’ last week! Come back soon!).
- Make sure all buttons work properly so that clicking them doesn’t cause any problems either (this includes text fields and images).
- Look into third-party services like Google Analytics or Mix panel if possible—these tools allow you see how many people are using each feature within each specific version of your application over time.”
What’s driving the App Abandonment?
Mobile apps are a small window into the world of a brand. They should be easy to use and understand, able to solve a problem or provide an opportunity, engaging and fun. The more you can do with your app—the better!
The best way to ensure that your business gets the most out of mobile is by testing different things in it regularly. Here are some ideas:
- Re-designing your website for mobile users (or vice versa) – If you’re already building websites, then this isn’t too much extra work; but if not, it will help with SEO rankings down the road when people start searching on their phones instead of desktop computers because they’ve never seen what they could look like before now!
The Likelihood That an App User Will Engage With In-App Ads Is 86% Higher Than Those Who Do Not
You’ve probably seen this chart before, but it bears repeating:
In-app ads are more effective than mobile web ads. In fact, the likelihood that an app user will engage with in-app ads is 86% higher than those who do not use a mobile app at all! And advertisers pay more for them too — an average of Rs 600 per 1 million views versus Rs 350 for traditional desktop and mobile web display ads (per Facebook).
More Than 6 Out of 10 U.S. Retailers Will Invest in AI for Personalization by 2020
The number of retailers that will invest in AI for personalization by 2020 is more than six out of 10. That’s a big improvement from just a few years ago, when only 4 presents of retailers said they would use it.
75% of Millennials Say They Wouldn’t Consider a Brand That Didn’t Have a Mobile App
If you’re looking for a way to attract Millennials, mobile apps are your best bet. Over 75% of Millennials say they wouldn’t consider a brand that didn’t have a mobile app, and 67% of Gen Zers would never buy from an ecommerce site without one.
The benefits of having a business app are many:
- It helps you stand out from competitors in the market by offering an easy-to-use interface that makes life easier for both consumers and employees alike.
- It helps boost sales by making it easier for people to find what they need on your website or app—especially if they’re searching through Google Maps or Apple Maps (or whatever other location-based service is being used).
- And finally, having such an obvious connection between brands themselves can lead directly into future revenue streams once those consumers start seeing ads everywhere online due to those companies’ presence across all devices within reach during their daily lives.
The mobile apps are becoming very popular among consumers.
By now, you’ve probably heard of the mobile apps that are available to consumers. They allow you to do everything from shopping and banking on the go, to watching your favourite movie or TV show, posting photos and videos on social media sites like Twitter and Instagram, communicating with friends via text messages (SMS), making restaurant reservations through OpenTable or UberEATS—the list goes on!
Most of these apps are free for users. This makes them convenient for people who don’t have a lot of money but still want access to new products and services in their daily lives. And because they’re so easy-to-use, users doesn’t need much training before being able navigate through menus within an application’s interface without getting lost along the way!
Conclusion
The mobile apps are becoming very popular among consumers. In fact, it is estimated that 80% of all apps will be abandoned by the end of 2020. This means that there is a lot of growth potential as businesses learn how to get users engaged with their app and how best to convert them into paying customers.
